Craig Dickson

Curriculum vitae

Craig Dickson

Senior Data Analyst in Berlin. Experimentation, data pipelines and analysis at Klarna and Contentful; independent research on language-model behaviour.

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Experience

  • Mar 2026 – present

    Senior Data Analyst, Product Analytics

    Contentful, Berlin

    • Analytical frameworks that link product adoption to customer outcomes.
    • KPIs and measurement, working with product development and customer experience teams.

  • Apr 2021 – Sep 2025

    Senior Data Analyst

    Klarna, Berlin

    • Designed the A/B tests for an EU KYC rollout (power analysis, success metrics, iteration on results); churn fell 28% relative to the initial version.
    • Contributed prompt engineering and evaluation methodology to an internal AI analytics agent that cut A/B test evaluation from more than four hours to under 15 minutes.
    • Designed, implemented and optimised the ETL for a pre-qualification feature: runtime down from 12 to 7 hours, failures down 15%.
    • Built self-service Qlik Sense dashboards (nine apps, more than 1,000 views a month), reducing ad-hoc requests by 35% and standardising core KPIs across 12 teams.
    • Wrote Klarna’s analytics handbook: SQL patterns, best practices and QA standards.

  • 2020 – 2021

    Analytics Consultant

    craigdoesdata, Berlin

    • Segmented conversion tests for a boutique e-commerce client: checkout conversion up 45% over an eight-week run.
    • GA4-to-BigQuery pipeline and Tableau model for a six-site restaurant group, cutting time to insight from a week to an hour.

  • 2014 – 2021

    Owner and English Teacher

    Dickson English, Berlin

    • Founded and grew an English-language training business, winning contracts with public- and private-sector clients.

  • 2013 – 2014

    Valuations Officer

    Citigroup, Edinburgh

    • Led reconciliations across 50 funds and supervised seven accountants; standardised checks cut cycle time by 20%.

  • 2006 – 2013

    Senior Pricing Analyst

    Franklin Templeton Investments, Edinburgh

    • Built fair-value models for illiquid Level 2 and 3 securities, with documented inputs, sensitivities and backtesting.
    • Halved manual pricing time for an illiquid fund (six hours to three), enabling a same-day NAV cut-off.

Research

Education and languages

  • 2002 – 2006

    MA (Hons) Sociology, First Class

    University of Edinburgh

  • Languages

    English (native), German (C1)

Qualifications

  • AWS Certified Cloud Practitioner
  • Tableau Certified Data Scientist, Analyst, Author and Designer
  • Google Analytics Individual Qualification
  • Professional Scrum Master I
  • AI Safety Atlas (AI Safety Global Society)
  • Elements of AI and Ethics of AI (University of Helsinki)
  • Claude Code in Action (Anthropic)

Scans of older certificates are on the certifications page.